Georgia Regents University gets new name
Tuesday, September 15, 2015
Posted by: Angela King
The name “Georgia Regents University” for the consolidation of the former Medical College of Georgia and Augusta State University has been controversial since the University System Board of Regents chose it in 2012.
Recognizing that opposition has not gone away, the regents voted Tuesday to rename the institution “Augusta University.”
Political and community leaders in Augusta objected to the new university’s name three years ago because it removed any reference to its home city, and a protest movement called “Save the A” arose. The regents chose Georgia Regents University anyway, even after a $45,000 marketing survey conducted both nationwide and in Georgia found little enthusiasm for it.
“Today’s board action supports the long-term strategic direction of the institution and builds on our partnership with the Augusta community,” board Chairman Neil Pruitt said. “We see tremendous opportunity for growth and development of the university as a world-class research institution and a top 50 medical school in the nation.”
The regents have approved a series of consolidations since system Chancellor Hank Huckaby took office in 2011, including the merger of Kennesaw State University and Southern Polytechnic State University. However, none of the other new university names has generated opposition.
The name change takes effect immediately.
Source: Atlanta Business Chronicle.http://www.bizjournals.com/atlanta/blog/capitol_vision/2015/09/georgia-regents-university-gets-new-name.html?ana=e_du_pap&s=article_du&ed=2015-09-15&u=q1+EnOO0bIrUsLJdAILw9sm0LCi&t=1442344885